Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.
Branding your channel helps bring a consistent experience to your viewers and subscribers on YouTube that they would see similarly reflected elsewhere. It’s important to let each marketing channel have its own feel, but also be tied together with other channels as well. Highlighting your most important videos on your channel, alongside your other social networks is a helpful way to help flaunt your digital savvy and help make it as easy as possible for your online advocates to connect with you wherever they’re active.
This ties together your channels and brings a consistent experience to your viewers and subscribers. Many features for branding your YouTube channel are free and should be taken full advantage of. Customizing the background of your channel, showcasing your other social networks and creating a custom header are just a few of the many ways to brand your presence on YouTube.
The world has gone far in influencer marketing as well, and now vloggers could be your source of promotion in contemporary times. You can get these vloggers on board to promote and market your products and even company. Through this, you can buy their fan following and promote your products amongst them through the same. Vlogging is a matter of creating amazing stories of those influencers and integrating your product in the same.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.