LinkedIn groups are communities on LinkedIn with a specialized focus. For example, below are the results for “video marketing” groups. Join relevant groups and add thoughtful and helpful tips to grow your network and build a professional community.As you can see, there are several options to choose from. Each group is made up of individuals and companies who are interested in video marketing in one way or another. Similar searches will yield similarly helpful results. For example, if your business produces a time management app for business productivity, you might search “time management” in groups to find the most relevant professional network. See the results below. LinkedIn Groups provide you with the opportunity to join a tightly focused collection of individuals and companies who are connected to your industry. From here, you can network with colleagues and prospects, as well as share and promote your content.
A demo video increases conversion rates by providing a creative and engaging story that demonstrates how your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
Below this, include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. Add a default channel description that includes links to your social channels, video credits, and video-specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly.
Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.