In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.

It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
You’ll need to set aside plenty of time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy into the platform, you’ll be able to create engaging, shareable content for your growing audience.
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight — you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
When selecting music for your video, first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic.
When selecting music for your video, first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic.

Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. This will deliver your video to your blog subscribers and increase its chances of being found in a search. Plus, you can add your own sharing buttons on your blog, making it easier for other people to share your content.


Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
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