People go to YouTube for two main reasons: to be informed or entertained. This means you should tailor your content to those expectations. For example, if you’re a plumber, it might be a good idea to post videos detailing funny stuff like a list of the strange things you’ve found clogging up pipes (entertaining), or to post short how-to videos in order to establish you or your business as an authority in the field (informative).
Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.

Make your video even more engaging with cool animated transitions between segments. Open the Transitions tab, choose the styles you like from the list, and drag them onto the spaces between clips in the working area. Double-click the transition in the working area to change its duration. Want to learn more? Check out our guide to adding animated transitions to a video.


I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
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