People go to YouTube for two main reasons: to be informed or entertained. This means you should tailor your content to those expectations. For example, if you’re a plumber, it might be a good idea to post videos detailing funny stuff like a list of the strange things you’ve found clogging up pipes (entertaining), or to post short how-to videos in order to establish you or your business as an authority in the field (informative).
Most successful YouTubers have a very strict publishing schedule – and they stick to it. These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, consider how often you can realistically commit to posting new content and make sure you can stick to it.
To start an internet career and make money on YouTube, you first need to figure out what you’re passionate about and who shares that passion with you (in other words, your audience). For example, to start as a gamer, you should do some research on what video formats would be most appealing to your potential viewers, what hardware and software you’ll need, and other key aspects. This is a very important step for beginners, since it sets the direction for your channel’s growth.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
As I mentioned, YouTube is one of the biggest websites around – to be more specific, it’s currently the second most popular website in the world. And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine – topped only by Google. This means that the platform presents a huge potential for reach for your business.
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How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel:
To make your YouTube channel private, click on your avatar icon in the top right corner of the screen and select Settings. Open the Privacy tab and click the appropriate checkboxes to set the privacy settings as necessary. For example, you can make the channel videos private, keep all your liked videos private, and so on. You can uncheck those boxes anytime to go back make those items public again.