The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
People go to YouTube for two main reasons: to be informed or entertained. This means you should tailor your content to those expectations. For example, if you’re a plumber, it might be a good idea to post videos detailing funny stuff like a list of the strange things you’ve found clogging up pipes (entertaining), or to post short how-to videos in order to establish you or your business as an authority in the field (informative).
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
Yeah. So I used to run a blog that I learned a ton about affiliate marketing with. And I recently sold that blog and came over to YouTube and started a YouTube channel, and realized that nobody was using affiliate links. And I was like, what is going on? Especially the huge channels weren’t using these, and they weren’t using them the right way. And I thought, oh, I’ve got to tell everyone that they can make a lot of money without sponsored videos. So I’ve just come over and started my own channel about helping people live the ultimate life for less, and been incorporating affiliate links and then showing other people how to do it.
Watch your video a few more times and add animations, captions, title pages. Make sure you have edited mistakes and that your video is perfect before uploading it to the public. Be sure your video contains no copyrighted information. If you are playing a song in the background, be sure to add the title and its artist in your description. You'll need to give credit to that person, or you may get in trouble!
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
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If you would like to know how to use hashtags to get popular on YouTube, you can use a useful YouTube hashtags generator like Keyword Tool. All you need to do is key in the topic related to your video in the search bar. From the results, you can select relevant, high-volume hashtags to insert in your video titles and descriptions to help people find your content.
First, let’s add some effects to make your video look more professional. Open the Filters tab shown in the illustration, and you’ll see a list with dozens of special effects for every possible need. To use any effect, just drag it down to the video segment you want to apply it to. You can even use several effects at once if you want. If you want to remove any effects you’ve already chosen, click on the small star icon on the video clip to see a list of applied effects. Choose the effect you want to delete and click Remove. For more information, check our guide on how to add special effects to a video.