Make your video even more engaging with cool animated transitions between segments. Open the Transitions tab, choose the styles you like from the list, and drag them onto the spaces between clips in the working area. Double-click the transition in the working area to change its duration. Want to learn more? Check out our guide to adding animated transitions to a video.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
The fact that YouTube is such a hugely popular platform also means that there is a lot of competition. According to Statista, as of July 2015, 400 hours of video are uploaded to YouTube every minute. So, if you want to be successful on YouTube, you need to make sure that you have the time and the resources to publish quality content on a consistent basis. In other words, you’ll need a good YouTube marketing plan.
All it takes is a template to get started – and we’ve got a lot of them. Our team of digital marketing experts have studied what makes the most effective YouTube ads tick in order to craft the best YouTube ad templates possible. You don’t need a degree in advertising to jump in – all you need is a brand to market. Simply select a template from our library and tune it to your liking.
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
For businesses looking to build their brands, YouTube can be a way to reach new audiences. But you don’t need to hire professional designers and video experts to make a YouTube video that stands out. Spark Video, a part of Adobe Spark’s suite of free online design tools, makes it easy to create YouTube videos – no design experience needed. Adobe Spark Video provides everything you need to create a YouTube video – including example videos within the product. Spark Video and Spark’s other design tools are all web-based and completely free so there's no limit to the number of projects you can create using your own images or ones from stock photo and graphic sites from all over the Internet.
I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
To make your YouTube channel private, click on your avatar icon in the top right corner of the screen and select Settings. Open the Privacy tab and click the appropriate checkboxes to set the privacy settings as necessary. For example, you can make the channel videos private, keep all your liked videos private, and so on. You can uncheck those boxes anytime to go back make those items public again.
Another big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video – and video marketing is all the rage right now. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using.
Many programs enable you to have several videos being recorded at once. If you wish, then you can easily set up a face-cam using the previously discussed webcam. By doing so, you can record the main content while having your face-cam as an overlay on the surface of the main content. This is mainly done by streamers, but many people also use this technique for YouTube Videos.
I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site [email protected]

First, go to Settings, Control Center, and Customize Controls. Then, tap the plus icon (+) next to Screen Recording. After you've done that, open the Control Center and press the record button. You'll see a 3 second countdown before your screen recording begins. Just take whatever video you want on your iPad and then end the screen recording; the recording will be saved as a video file in your Photos app, which you can then transfer to a computer or upload to YouTube directly from your iPad.


Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.

The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.

We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.

I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing. 
×