Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
People go to YouTube for two main reasons: to be informed or entertained. This means you should tailor your content to those expectations. For example, if you’re a plumber, it might be a good idea to post videos detailing funny stuff like a list of the strange things you’ve found clogging up pipes (entertaining), or to post short how-to videos in order to establish you or your business as an authority in the field (informative).
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
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