Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar. When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well.

The spotlight annotation acts similarly to the note annotation in that it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Therefore, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.
Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.
This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.
About Youtuber My name is Tina and I am a Stampin' Up! Independent Demonstrator in Washington. I've enjoyed Stampin' for over 7 years now. I am retired /disabled US Navy Veteran. My wonderful husband & best friend Garrett is also retired. He's very supportive of my Stampin' Up! business and is often my best creative critic. When I am not passionately creating in my craft room (i.e. She-Cave), my husband and I enjoy the outdoors and our love of riding motorcycles. 

Some YouTube channel owners publish videos once or twice a week and they let their viewers know about this schedule (usually at the end of each video) so viewers know when to check back. This gives a channel a bigger chance of getting a steady flow of views, especially once it gains a number of active subscribers. Once you figure out a convenient schedule that works for you, stick to it. You should be improving and getting more attention in no time!

A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight.
Branding your channel helps bring a consistent experience to your viewers and subscribers on YouTube that they would see similarly reflected elsewhere. It’s important to let each marketing channel have its own feel, but also be tied together with other channels as well. Highlighting your most important videos on your channel, alongside your other social networks is a helpful way to help flaunt your digital savvy and help make it as easy as possible for your online advocates to connect with you wherever they’re active.
Annotations allow for both increased visibility and a way for viewers to interact with your content. Expert Village’s YouTube Valentine’s Day Essentials highlights ten different Valentine’s day videos within one video using the spotlight annotation over built in features of the video. Expert Village incorporated this menu of YouTube content thru annotations in the beginning of the video, during the video and at the end of the video. Annotations used in this way help drive traffic to your content if it’s relevant, especially when highlighting videos in a series. Annotations can also help to give your viewers more ways of watching and interacting with your content as opposed to browsing elsewhere once they’ve finished watching your video.

Add channel art. This is an image that is seen at the top of your channel page. YouTube will show examples of how the image will be displayed on the website, a TV, or a mobile device. Try to put the focus of the picture in the middle; when your channel is viewed on a mobile device, the sides of the picture will be cut off. You don't want to be left with half your face!


If you want to know how to drive traffic to your website from your YouTube videos, be careful of following the normal tactic of using every video to push viewers to your site. Even starting the YouTube video's description with your URL may not be the best tactic because it's prime space for SEO value. Instead, in this video I'll explain a better tactic to use for getting YouTube viewers to your website. It's the tactic I use and it works great.


To grow a YouTube channel, you need to develop YouTube content with your viewers and the algorithm in mind. For viewers, make sure your thumbnails grab their attention and deliver what you’ve promised. Start your videos with a strong hook and edit the content to keep it interesting. Overall, you want to create an experience that keeps viewers watching.
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