If you want to know how to drive traffic to your website from your YouTube videos, be careful of following the normal tactic of using every video to push viewers to your site. Even starting the YouTube video's description with your URL may not be the best tactic because it's prime space for SEO value. Instead, in this video I'll explain a better tactic to use for getting YouTube viewers to your website. It's the tactic I use and it works great.
End screens tend to work best if the on-screen presenter is still talking and giving information to the viewer. If you just cut to a screen with a color or design and no new information, viewers are likely to click off of the page. YouTube viewers are somewhat conditioned to do that now. If you continue to provide information, it will give viewers a reason to stick around.
Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.

This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.
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