The most successful YouTube collaborations are with channels that have a similar audience but cover entirely different content from yours, because the audience won’t get a repeat of your subject matter on their channel. The fact is that all of us have multiple interests, including your audience. So anywhere you can find overlap is a great opportunity for growth.
Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
Add channel art. This is an image that is seen at the top of your channel page. YouTube will show examples of how the image will be displayed on the website, a TV, or a mobile device. Try to put the focus of the picture in the middle; when your channel is viewed on a mobile device, the sides of the picture will be cut off. You don't want to be left with half your face!
It’s equally important that you produce quality content and delete anything that you think may not contribute to making your videos better. This means that you need to be selective with the clips you include in the final cut. Choose only your best shots (and clip out moments of dead air) to keep your viewers interested and engaged throughout your entire video.
Invest in a good microphone that you can mount on your camera. At the same time, mind your recording conditions and make it a habit to check if your audio is clear enough for your viewers to understand. For best results, use a shotgun microphone that’s designed to pick up sound mostly from the front so noise from the sides and behind the mic can be canceled out. Some vloggers even go as far as to invest in multiple microphones for different recording situations—you may require a lavalier mic (small microphones that can be pinned to your shirt) for shooting fitness videos or any other type of video that requires you to be far away from the camera, or a good condenser mic (or any mic that is commonly used for podcasting) that will allow you to do clear voice-overs.
Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.
Some YouTube channel owners publish videos once or twice a week and they let their viewers know about this schedule (usually at the end of each video) so viewers know when to check back. This gives a channel a bigger chance of getting a steady flow of views, especially once it gains a number of active subscribers. Once you figure out a convenient schedule that works for you, stick to it. You should be improving and getting more attention in no time!
A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight.
So I’d love for you guys to think about using affiliate marketing as a way of selling other people’s stuff. And if you’re going to talk about it anyway for free, you might as well use the affiliate link, which is usually the situation which I use it. But you can also make maybe a dedicated a channel about product reviews and things also. Or just consider making your own stuff that you’re going to sell as well.
With the continued rise of the video blogging culture, it’s completely understandable for any tech-savvy millennial or young adult to be enticed by the idea of starting a YouTube channel. After all, it’s a fun and interactive hobby with the potential to turn you into a popular online personality—with the added benefit of helping you meet new people, get free stuff from companies, and of course, earn a pretty impressive income.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.