I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.

Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility. For a worthwhile example of optimized metadata on YouTube, we’ll take a look at the Zappos YouTube channel.


A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
About Youtuber Papercrafting, cardmaking, Stampin'Up! enthusiast...a place for my creative video tutorials. I discovered papercrafting years ago when expecting my little girl. As time went on I was exposed to endless creative techniques, and the opportunity to become a Stampin'Up! demonstrator. This was perfect since I love to create with my hands and share that with friends & family.
It’s equally important that you produce quality content and delete anything that you think may not contribute to making your videos better. This means that you need to be selective with the clips you include in the final cut. Choose only your best shots (and clip out moments of dead air) to keep your viewers interested and engaged throughout your entire video.
Add channel art. This is an image that is seen at the top of your channel page. YouTube will show examples of how the image will be displayed on the website, a TV, or a mobile device. Try to put the focus of the picture in the middle; when your channel is viewed on a mobile device, the sides of the picture will be cut off. You don't want to be left with half your face!
Over time, you’ll slowly gain followers and get more comments from fans on your videos, and eventually, you’ll get messages on your personal social media accounts—you may even get some fan mail, should you decide to share your P.O. box. As much as possible, make time to connect with your viewers. Remember that your social media accounts are an extension of your YouTube channel, so try to share tidbits of your life on popular social platforms like Instagram, Twitter, and Snapchat. It’s also important that you try to read and respond to all the tweets, comments, and any other messages you get (as much as you are able).
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Ultimately, the right length for a video is just long enough to get all of the information across without padding your video. Don’t make a video longer just for the sake of making it longer because you’ll lose viewers. But you do want to develop your video content with longer videos in mind. In general, videos from 7-15 minutes tend to perform best.
Throw a change-up every once in a while. If you have made a name for yourself making skits, spend an episode talking directly with the audience, answering popular questions from the comments and discussing the process of your creativity. This behind-the-scenes look will create a stronger bond with your audience and make them feel like they have an impact on your work.
The spotlight annotation acts similarly to the note annotation in that it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Therefore, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.
Ultimately, the right length for a video is just long enough to get all of the information across without padding your video. Don’t make a video longer just for the sake of making it longer because you’ll lose viewers. But you do want to develop your video content with longer videos in mind. In general, videos from 7-15 minutes tend to perform best.
People often forget that YouTube is first and foremost a social network. And some of the largest creators got popular by cross-promoting and working together. So while it may be easy to let your competitive side take over when you see a channel getting more attention or growing faster than yours, try to see their growth as an opportunity for you to grow along with them.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
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