Annotations allow for both increased visibility and a way for viewers to interact with your content. Expert Village’s YouTube Valentine’s Day Essentials highlights ten different Valentine’s day videos within one video using the spotlight annotation over built in features of the video. Expert Village incorporated this menu of YouTube content thru annotations in the beginning of the video, during the video and at the end of the video. Annotations used in this way help drive traffic to your content if it’s relevant, especially when highlighting videos in a series. Annotations can also help to give your viewers more ways of watching and interacting with your content as opposed to browsing elsewhere once they’ve finished watching your video.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.
Choose a good name for your channel. Think of a name not many people will use, but will easily remember. If it's inappropriate, you'll have a bad image. You can choose to use your real name if you'd like, or you can make up a good one yourself. Just remember once you've decided it may take a while before you can change that username again. For example, if you decided on the name "Ready Spaghetti" and then realized it to be a bad choice you might have to wait up to three months to change that name. So choose wisely.
Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
Try to tell a story with your thumbnails. Show an image that sets up or teases a situation. Make the viewer wonder what happens next, or what happened before. This Amy Schmittauer thumbnail with the words “I Quit” tells a story that complements the video title. If you can feature an image that contains some action or movement of some kind, even better.
Invest in a good microphone that you can mount on your camera. At the same time, mind your recording conditions and make it a habit to check if your audio is clear enough for your viewers to understand. For best results, use a shotgun microphone that’s designed to pick up sound mostly from the front so noise from the sides and behind the mic can be canceled out. Some vloggers even go as far as to invest in multiple microphones for different recording situations—you may require a lavalier mic (small microphones that can be pinned to your shirt) for shooting fitness videos or any other type of video that requires you to be far away from the camera, or a good condenser mic (or any mic that is commonly used for podcasting) that will allow you to do clear voice-overs.
There are a variety of free and open source video editors available online. Many of these contain the same features or similar features as expensive professional editing software. For beginners, feel free to get acquainted with the free software that comes with your computer. For Macs, iMovie and for Windows, it's the Windows Movie Maker. After you become acquainted with these interfaces and the technology behind them, you can progress to more complicated and more powerful software.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
For instance, a user with a video with important contact information about a particular product or service may choose to give viewers more time to take down this information. This annotation would appear to be used the least, just by the nature of what it does. However, it’s still useful to highlight an important message or image about your company to consumers, so vital that the video needs a brief pause.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.