This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 & 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide.
The most successful YouTube collaborations are with channels that have a similar audience but cover entirely different content from yours, because the audience won’t get a repeat of your subject matter on their channel. The fact is that all of us have multiple interests, including your audience. So anywhere you can find overlap is a great opportunity for growth.
Choose a good name for your channel. Think of a name not many people will use, but will easily remember. If it's inappropriate, you'll have a bad image. You can choose to use your real name if you'd like, or you can make up a good one yourself. Just remember once you've decided it may take a while before you can change that username again. For example, if you decided on the name "Ready Spaghetti" and then realized it to be a bad choice you might have to wait up to three months to change that name. So choose wisely.
End screens tend to work best if the on-screen presenter is still talking and giving information to the viewer. If you just cut to a screen with a color or design and no new information, viewers are likely to click off of the page. YouTube viewers are somewhat conditioned to do that now. If you continue to provide information, it will give viewers a reason to stick around.
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Amazon’s obviously a really big one. It’s an easy one that a lot of people like to use. So I would start with Amazon if you’re new to affiliate links. The other places I would check would be CJ.com, LinkShare.com, ShareASale.com, and ImpactRadius.com. They’re like the affiliate networks or the houses that house all the different brands inside. So you can find the Wal-Marts and the Targets or whatever inside those networks. So once you get approved for their service, you can just start applying to all those different ones.
A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.