Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
Try to tell a story with your thumbnails. Show an image that sets up or teases a situation. Make the viewer wonder what happens next, or what happened before. This Amy Schmittauer thumbnail with the words “I Quit” tells a story that complements the video title. If you can feature an image that contains some action or movement of some kind, even better.
Also, the playlist bar automatically plays an entire playlist once you begin watching one of the videos from the selection, which provides another opportunity for more than one of your videos to be played in front of a user who you’ve already gotten the attention of. This feature doesn’t come off as abrasive because it’s very easy for a user to stop, play, pause, skip or return to your YouTube channel by interacting with the playlist bar at the bottom of the browser at anytime.
Fortunately, attracting clicks and keeping viewers interested also raises the visibility of your videos and thus your channel via the YouTube algorithm. Interesting content that people click, and that leads to a good watch time and session duration, can boost your videos’ visibility throughout YouTube. Playlists, collaborations, series, and end screens also improve your odds.
Branding your channel helps bring a consistent experience to your viewers and subscribers on YouTube that they would see similarly reflected elsewhere. It’s important to let each marketing channel have its own feel, but also be tied together with other channels as well. Highlighting your most important videos on your channel, alongside your other social networks is a helpful way to help flaunt your digital savvy and help make it as easy as possible for your online advocates to connect with you wherever they’re active.
Also, make sure to use relevant tags that will help put your video under multiple related categories. When in doubt, scope out the competition and check what tags other similar videos are using. Finally, write a good description with at least 200 words, and include your target keywords, synonyms, and long-tail keyword variations. Not only will this help viewers figure out exactly what your video is about, it will also help your video rank in search engine results pages.
Add channel art. This is an image that is seen at the top of your channel page. YouTube will show examples of how the image will be displayed on the website, a TV, or a mobile device. Try to put the focus of the picture in the middle; when your channel is viewed on a mobile device, the sides of the picture will be cut off. You don't want to be left with half your face!