About Youtuber I am Louisa and I love most crafts, sewing, knitting, crochet and papercraft in particular. I started crafting with sewing many years ago after watching a sewing machine demonstration on the TV, it was then that I new I wanted to learn to sew (clothes). This channel is a place where I can share my ideas and projects with other people and to inspire those who have yet to try crafting.
With the continued rise of the video blogging culture, it’s completely understandable for any tech-savvy millennial or young adult to be enticed by the idea of starting a YouTube channel. After all, it’s a fun and interactive hobby with the potential to turn you into a popular online personality—with the added benefit of helping you meet new people, get free stuff from companies, and of course, earn a pretty impressive income.
Using your smartphone is certainly an acceptable way to record videos, but if you want viewers to enjoy your content, it really helps to invest in the right equipment. Most YouTubers use DSLRs or mirrorless cameras, along with other essential accessories for videography such as tripods, lenses, and studio lighting. For those who normally vlog on-the-go, a mirrorless or action camera and a good monopod or handheld gimbal stabilizer are typical gear staples.
As you go along, it may be more challenging to come up with fresh, new content that will match the hype of your first few videos. But don’t worry—even established YouTube artists go through the same thing every once in a while. The secret is to look for inspiration everywhere—even when you’re out and taking a break from recording. List down your ideas. Check out other videos and build upon their ideas to make them your own.
Choose a good name for your channel. Think of a name not many people will use, but will easily remember. If it's inappropriate, you'll have a bad image. You can choose to use your real name if you'd like, or you can make up a good one yourself. Just remember once you've decided it may take a while before you can change that username again. For example, if you decided on the name "Ready Spaghetti" and then realized it to be a bad choice you might have to wait up to three months to change that name. So choose wisely.
Over time, you’ll slowly gain followers and get more comments from fans on your videos, and eventually, you’ll get messages on your personal social media accounts—you may even get some fan mail, should you decide to share your P.O. box. As much as possible, make time to connect with your viewers. Remember that your social media accounts are an extension of your YouTube channel, so try to share tidbits of your life on popular social platforms like Instagram, Twitter, and Snapchat. It’s also important that you try to read and respond to all the tweets, comments, and any other messages you get (as much as you are able).
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.
Ultimately, the right length for a video is just long enough to get all of the information across without padding your video. Don’t make a video longer just for the sake of making it longer because you’ll lose viewers. But you do want to develop your video content with longer videos in mind. In general, videos from 7-15 minutes tend to perform best.
Practice editing your videos. Cut out unneeded parts of the video, and add music to keep the viewer on your video. A well-edited video will make a much stronger impression on viewers than a hastily thrown together creation. Spend some time learning the ins and outs of your video editing software. Look up tutorials on how to perform basic editing functions.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.