Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar. When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well.
Visualize this scenario, you're popular in the community, everyone likes your videos until someone re-uploads your videos in their channel and calls it their own. That's bad. If you somehow feel that when you're popular enough and people are re-uploading your content, search on YouTube the name of your videos to see if someone re-uploaded them without your consent.

YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use YouTube’s Keyword Suggestion Tool as a reference for finding keywords with a substantial global monthly search volume. Make sure when you’re using this tool to search with exact match types and to only use it as an approximate estimate on the value of certain keywords.


For instance, a user with a video with important contact information about a particular product or service may choose to give viewers more time to take down this information. This annotation would appear to be used the least, just by the nature of what it does. However, it’s still useful to highlight an important message or image about your company to consumers, so vital that the video needs a brief pause.

Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.


This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.

About Youtuber Jennifer McGuire shares handmade kindness through cardmaking. Jennifer McGuire is a stamping enthusiast and crafting instructor who has been sharing her love of crafting and handmade acts of kindness since 2002. In the past thirteen years, her blog, YouTube videos, publications, and classes have helped her reach thousands of paper crafters worldwide. 

With the continued rise of the video blogging culture, it’s completely understandable for any tech-savvy millennial or young adult to be enticed by the idea of starting a YouTube channel. After all, it’s a fun and interactive hobby with the potential to turn you into a popular online personality—with the added benefit of helping you meet new people, get free stuff from companies, and of course, earn a pretty impressive income.
Invest in a good microphone that you can mount on your camera. At the same time, mind your recording conditions and make it a habit to check if your audio is clear enough for your viewers to understand. For best results, use a shotgun microphone that’s designed to pick up sound mostly from the front so noise from the sides and behind the mic can be canceled out. Some vloggers even go as far as to invest in multiple microphones for different recording situations—you may require a lavalier mic (small microphones that can be pinned to your shirt) for shooting fitness videos or any other type of video that requires you to be far away from the camera, or a good condenser mic (or any mic that is commonly used for podcasting) that will allow you to do clear voice-overs.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.

This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
About Youtuber As an avid rubber-stamper with Stampin Up Since 1999, I have built a business of inspiring others with creative endeavors for over 15 years! I love helping you create beautiful cards, scrapbook pages and personal projects that will be impressive treasures to keep for years to come! I love sharing my enthusiasm for this fantastic craft with everyone!
Ultimately, the right length for a video is just long enough to get all of the information across without padding your video. Don’t make a video longer just for the sake of making it longer because you’ll lose viewers. But you do want to develop your video content with longer videos in mind. In general, videos from 7-15 minutes tend to perform best.
Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar. When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well.
In the above example, Zappos chose to title their video 5 Ways to Cuff Your Jeans! as a means of making viewers with style questions aware that Zappos is here to help style your clothing as well as offer some for sale. The title is more likely to be found by someone not searching for Zappos specifically, but more so for someone looking for help styling jeans. Zappos used the title of the video to help illustrate the video’s purpose of providing a service to viewers. In the end, helping bring the video in front of a relevant audience for Zappos.

He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


A clever innovation used in this video was after the first nine seconds of the video, when the note annotations changed over to spotlight annotations. Expert Village used both forms of annotations on this video series because note annotations draw more attention and take over more of the screen visually; therefore changing over to spotlight annotations after the first nine seconds removes the more distracting calls to action from the video experience, but still keeps them in a smaller form with the use of spotlight. 
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