Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
Great article. These are guidelines I usually follow and this helps explain it a bit better for me. I do have a question about the description. When you say “Put your link at the very top of the video”, are you talking about the link to the youtube video or link or your website? My co-worker likes to put in the youtube link that goes to the same video in the description. Does that help?
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight — you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.
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From this portal, you'll find all sorts of viewer insights. Discover what types of video content your audience likes and how they watch their videos. Then, channel those insights directly into your marketing automation software or CRM. For example, if that prospect you've been monitoring views your latest case study video, you'll be notified straight away.
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile, so incorporate relevant keywords in your overview. We’ll talk more about how to optimize specific video descriptions below.
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.