Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
The fact has already been mentioned that making videos is a task that is neither easy, nor it is cheap but surely what comes easy won’t last long, and this exactly is the case for video marketing. Great ROI is an additional benefit alongside all of the above-mentioned benefits. Although each of the above-mentioned benefits comes together to increase the ROI still you can count ROI as a major benefit of video marketing.

Your presence on social media, especially on the channels your customers love to visit, can have a real impact on your business’s success. There are several social media platforms to consider. Consider your buyer persona before deciding on which platforms to invest. Depending on your business and industry, you may find yourself on one or more of the following channels.


Technology has become so advanced that even with your voice, you can make anything to happen. Alexa, Siri, and such other devices can make you work through this, and this is what the next kind of content is. People now usually search for things through the same and expect the same to be given to them in writing. This became the base for the induction of audio content in the world of content marketing.
People Before we talk about video marketing, let’s talk about the base of marketing in contemporary times. Content is what we hear all around the world in the contemporary world. In the year 1996, Bill Gates stated that “Content is something where I expect much of the real money will be made on the internet, just as it was in broadcasting”. This statement gave people an idea about the importance of the content in the coming times, but people were not exactly aware of where it will be used and how important will it be.
The comment section of your videos can be used to build a personal connection with viewers. It provides an open forum for your audience to interact with you and other viewers. An easy way to suggest comments is to mention it verbally in your video or recommend it in your video description. Asking your audience to respond to a question in the comments like Zoella does in her videos may be a good place to start.

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I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
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