This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
What I like about it is that when users hover over the image, they can see some basic information about your channel (name of the channel and number of subscribers) and when they click on the image they are redirected to your channel. This is especially useful for videos embedded on other websites. It allows people to be redirected to your channel and subscribe if they enjoyed the video, even if they are not on YouTube to begin with.
 Facebook is the quintessential social media network ‘the wonder boy’ and it’s one where most businesses find the greatest success. 80% of all internet users are using Facebook and it’s becoming increasingly video-driven. In addition, social media is one of the least expensive forms of advertising available and Facebook might have the best return of any platform. It boasts more active users than any other social network and its ad targeting features are second to none. It can also be a community for your brand to interact both with each other and with you. Watch people comment, like and tag your videos and get ready to up the interaction back, heart emojis at the ready.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.

Your channel is your brand, and that means sticking with your niche. As you're putting together a content plan, consider how each piece fits into the narrative of your channel. If videos you produce rank highly within your niche, YouTube will be able to target audiences that are interested in similar content—and your channel's overall visibility will increase. Stay focused with the content you create, and as your viewership increases, so will your subscriber numbers.
Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
Just as the YouTube Creator Academy preaches getting to the point quickly in channel trailers, Brian Dean of Backlinko asserts the first 15 seconds of your video is the ideal portion to optimize. Why? Because viewers will decide within that first 15 seconds whether your video is the real deal. Once you’ve got their buy-in, your video will naturally accrue greater watch time, improving your ranking signals.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
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