It’s clear that video marketing is growing. It’s also clear that both marketers AND consumers want more of it. What might not be so clear is how easy and effective video marketing can be for businesses of all sizes. Hopefully, 73% of marketers are reading this because they’re about to find out why a lack of time, budget, or other resources do not have to slow down your video marketing growth!
You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.
The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!
For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:

For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
Channel trailer:Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about and what they can expect to see in your videos. Don't forget to encourage them to subscribe. Your trailer won’t be interrupted by ads, which will keep the user focused on why they should watch more videos from your brand.
Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.
As mentioned above, choosing the right platforms is an important part of getting great results for video marketing. The “right platform” isn’t necessarily the one that has maximum reach but instead, it is the one that gives you multiple benefits and most importantly is the one where your target audience can reach easily. It could be a content marketing platform, a video publishing platform or even a social networking site. Now you might be thinking about these platforms. To make it easy for you; we here have listed some of them.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.

In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
Bring out ideas that are creative and innovative, create a storyline around those ideas. Once you have these ideas prepare a video marketing strategy with choosing the right kind of video to be selected to express these ideas, pick the right platform to maximize the impact of video marketing. If you can get this done, you can bring the rankings of your brand to flourish. Also, it can increase the attention and attraction of your target market towards your brand. However, keep in mind that will you face challenges like higher costs, immense competition, and even platform constraints but once you have got through this anything and everything is possible to be achieved in your business goals through video marketing.
For instance, a user with a video with important contact information about a particular product or service may choose to give viewers more time to take down this information. This annotation would appear to be used the least, just by the nature of what it does. However, it’s still useful to highlight an important message or image about your company to consumers, so vital that the video needs a brief pause.
Following the URL, include your most important keywords in the first few sentences of your description because some of your description. This is because depending on the length, gets hidden behind the show more tab. Aim to have at least a 250 word description using key phrases you’ve researched for the title of the video. Remember to keep your videos balanced with use of key phrases, while remaining natural.
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. This means incorporating the right keywords, a solid meta description, and also a strong title.
In the past, video marketing was generally reserved for businesses with deep pockets. After all, you had to hire a team to shoot the video, actors to be in the video, and editors to make it all look good. Throw in a price for costumes, makeup, and *gasp* a set and you’ve got yourself a whopper of a price tag. Pile on the fear of it being a mediocre ad with your entire budget promoting it and you’re sorta screwed (use our Video Production Cost Estimator to get a good idea of the potential costs of making a video using a production company).
YouTube doesn’t get as much attention from marketers, or on social media news sites, as some of the other platforms do. That’s probably because people aren’t really on YouTube to share content—they come to view it, just like they visit a blog to read a post. The good news for brands is this means when someone arrives on your YouTube channel, they’re ready to hear what you have to say. When approached correctly, marketing on YouTube can provide plenty of ROI.
To Increase Attraction: To create and increase attraction is what we tend to do with marketing. Marketing is mostly done in order to attract new customers with some creative and innovative ideas. With the increase of technological mediums in the world, the content has become important. With creative, interactive and innovative content can catch the attention and attraction of the customers. Not only this but if you create an app like Instagram or maybe like Facebook, you will still need content to make things interactive. It is just that what kind of content you select will make an impact on how successful your campaigns become.
If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.
You can easily choose from still images pulled directly from your video, or you can design a unique thumbnail with your preferred photo editing tool. Whichever you choose, pick an image that is attractive and indicative of what the video is about. SciShow's channel offers an example of a great combination of clear and concise text and visually interesting imagery.
Not only do subtitles and closed captions help viewers, but they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.
Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.

In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation. If you created a video to build awareness around your brand, consider posting the link in your profile bios.

A corporate video is something that is used for communicating with internal and external stakeholders of a business. One way that corporate video can be distinguished from traditional video advertising is the target audience. The intention of corporate videos is usually to cater a specific audience instead of the general public. Communication, presenting analytics, sharing data or even explaining a product could be done through a corporate video.
A video is super easy to consume. Since life has become busier and people have lesser time to go through the content, thus, giving them a video can make the maximum chances of people viewing your content. Thus, using video as a medium of expression could be beneficial.  You can even target the laziest buyers with this strategy. But make sure to deliver something amazing and something standout.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
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