You’ll need to set aside plenty of time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy into the platform, you’ll be able to create engaging, shareable content for your growing audience.
You don’t need to buy an expensive camera or drone. You can produce top notch quality videos using just your smartphone. One thing that you do need to work on though, is the editing. Get very good at editing or pay somebody to do it for you. It would be great if you took the trouble to learn to edit well. it’s a useful skill that will pay off very well in the long term. Psst…it’s not that hard – really!
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.
When selecting music for your video, first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
Use of video in email marketing has been on the rise in recent years. The reason? Simply put: it works. In fact, just using the word “video” in the subject line of an email was found to increase open rates by 19% according to Hubspot. What’s more, the click-through rate of those emails was also increased by 65%! These are major numbers, especially when you can repurpose video content you already used for your socials or other campaigns to make the email impact.
As mentioned above, choosing the right platforms is an important part of getting great results for video marketing. The “right platform” isn’t necessarily the one that has maximum reach but instead, it is the one that gives you multiple benefits and most importantly is the one where your target audience can reach easily. It could be a content marketing platform, a video publishing platform or even a social networking site. Now you might be thinking about these platforms. To make it easy for you; we here have listed some of them.
When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message. It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.
Talk to your existing customers. They are the ones who already know, like, and trust you enough to buy what you’re selling. Their input could help you create content that attracts more of the similar audience. Literally set aside 30 minutes to call them and ask why they hired your product to solve a problem and what content they’d like to see you produce.
What you create is important, how you create is also important but where you get it live is even more important. And this is what should also be a part of your video marketing strategy. Your platform should be the one that suits you best, the one where your maximum target market could access and the one that brings you the value against your efforts. In the next section, you can find a detailed guide about video marketing platforms that you can consider.