I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
Sales reps aren’t always available to chat with all of their leads via live video at a moment’s notice. But that doesn’t mean, as a rep, that you can’t show your face and make your presence known by sending short, personalized videos to the leads you’re most interested in talking to. Even if your leads live in a different hemisphere, you can make a connection that feels human and personal and address issues and challenges that are specific to them.
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.

Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.

Target chose to group all their web exclusive content in one playlist and all their TV commercials into another. By grouping your videos together based on their topic, these videos are more likely to drive traffic between one another due to both usability and YouTube’s search algorithm. A user is more likely to watch a video of the same subject matter right after they’ve just watched a video on that topic.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Optimizing your metadata helps get your videos discovered by a relevant audience more likely to watch your video. The more views a video gets in a short time period of time, the higher it will rank for a variety of key phrases related to its subject. All and all, the first step to your YouTube strategy should be to follow Zappos in the steps described above and optimize your quality video content from the beginning.
Video marketing is not just about bringing the best and amazing graphics to the world and making all the visual efforts in it, but more importantly, it is about what content you bring out through your amazing and aesthetic visual skills. The first section of this post discussed how content is the king of any kind of marketing, and this is what you have a bear at first. You have to be creative and innovative in creating your storyline and content. Overcoming the content mediocrity is the first step to the success of video marketing.
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
The longer a video will be the more messages you can deliver. However, the shorter it will be, the more powerful it will become. Also, it will glue all your viewers if it is short. This becomes a dilemma for most of the video marketers, and deciding duration becomes a headache. The decision is in your hands, and no one can tell you which side of the video duration can bring you the most benefits but only you according to the factors you have can decide this. However, one thing you should keep in mind that whether it is a 60-second animated video or even a three-minute video, getting the attention of viewers is important in any of them. You lose attention and you lose the game.
YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use YouTube’s Keyword Suggestion Tool as a reference for finding keywords with a substantial global monthly search volume. Make sure when you’re using this tool to search with exact match types and to only use it as an approximate estimate on the value of certain keywords.
You can choose a feature video from any of your uploads, or create a video specifically for this purpose. I recommend doing the latter; it allows you to create a short video (no more than 90 seconds, preferably) to welcome viewers to your channel and explain what you can offer them. This brief clip may not seem like a big deal, but in my experience it can go a long way in getting people to subscribe.
I became a full-time internet Entrepreneur in 2014 through lead generation. (Still My #1 Recommendation) A form of digital marketing for local businesses. I've also created 6-figure businesses with Amazon FBA, Shopify Dropshipping & Affiliate Marketing. I'm passionate about exploring the best ways to make money online. I've invested in numerous courses which I've done reviews of on this site. In 2019, I spoke on stage in Las Vegas in front of thousands about how to create passive income by ranking page 1 in Google & generating free traffic. Learn More.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
The spotlight annotation acts similarly to the note annotation in that it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Therefore, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.
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