The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
Video content is often hosted on YouTube or other video sharing sites and embedded directly into your website. Not only is this a useful tactic because hosting videos on your own, tends to prolong the loading time, but when posting a video to YouTube, you have the option of populating the “description” box with links to other areas, such as your website and social pages.
Tone: Are you serious or sarcastic? A great approach to define your tone is to use the “We are ____, but we are not ____” exercise. In this framework, develop three bullets to help you understand the tone of the video content you’re going to produce. For example, “We are humorous, but we are not over-the-top.” These tone bullets are meant to guide you toward consistency.
For most viewers, only your top section will be visible without scrolling — so make sure your most important videos are included in the section at the top of your channel page. Also, because sections can contain content from other channels, you have a great opportunity to cross-promote with other artists and curate an interesting viewing experience for your audience. To add a section, just click the “Add a Section” button from the bottom of your channel home page.

Your tags will help YouTube better understand what your video is about. That will help it place your video in relevant searches and as suggestions on other relevant videos. Performing a quick YouTube search for one of the keywords in your title will help you identify more potential tags. For example, if your video is called "How to Use Old Clothes to Make New Styles," you might search the word "clothes" and see what the suggested searches are.
You can have fun with it, but be sure it's descriptive: If you're not Rihanna or Ellen DeGeneres, putting your name in the title probably won't help you much. Your channel name should have personality and be unique—it's worth Googling to be sure the name you choose isn't already associated with another brand. But don't go so far out on a limb that no one has any idea what your channel is about: The name also needs to be relevant.

To be able to share your affiliate video on youtube, you need to become a partner withYouTube. To become a YouTube partner, all you need to do is make a video that will get a considerable number of viewers. You will know that you are getting a great many visitors when youtube will contact you and allow you to fill an application form to become a partner.
Just as the YouTube Creator Academy preaches getting to the point quickly in channel trailers, Brian Dean of Backlinko asserts the first 15 seconds of your video is the ideal portion to optimize. Why? Because viewers will decide within that first 15 seconds whether your video is the real deal. Once you’ve got their buy-in, your video will naturally accrue greater watch time, improving your ranking signals.
2. Choose your channel icon — Upload a square, high-res (800×800) image that is recognizable and looks great when displayed at smaller resolutions (so use text sparingly). This image will be your channel’s icon throughout all of YouTube. If your channel is linked to G+, you can use an image you’ve previously uploaded to your G+ account. You can access this from your YouTube account page.

The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
What you create is important, how you create is also important but where you get it live is even more important. And this is what should also be a part of your video marketing strategy. Your platform should be the one that suits you best, the one where your maximum target market could access and the one that brings you the value against your efforts. In the next section, you can find a detailed guide about video marketing platforms that you can consider.
People Before we talk about video marketing, let’s talk about the base of marketing in contemporary times. Content is what we hear all around the world in the contemporary world. In the year 1996, Bill Gates stated that “Content is something where I expect much of the real money will be made on the internet, just as it was in broadcasting”. This statement gave people an idea about the importance of the content in the coming times, but people were not exactly aware of where it will be used and how important will it be.

A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.
Like anything else, it’s hard to know what success looks like if you don’t have goals to meet. Your goals will help dictate which platform to begin your video marketing efforts. Facebook, for example, is built for engagement and conversions and Twitter is best used to start a conversation and drive traffic to external sites. When creating your video marketing strategy, consider both the goal of the campaign and the best uses of the platform you’re distributing on.
Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
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