Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.
To Create Awareness: Another important aspect or context in which content is being used in marketing is to create awareness. A number of campaigns are only run to make the awareness to be created, and content marketing is one of the best kind of marketing recently used to create awareness. Social media managers can run your social media pages for the same. However, the basic thing that you need for each of these things is to create content. Content that is compelling and informative could be used to create awareness.
Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.

You can make money on YouTube by doing affiliate marketing, which is including links to products you review and use in your videos that will track a purchase. If someone makes a purchase using your affiliate link, you receive a small commission for the sale. Melea is an expert in affiliate marketing and joins us to give us some tips for how to make money on YouTube with affiliate links.


This ties together your channels and brings a consistent experience to your viewers and subscribers. Many features for branding your YouTube channel are free and should be taken full advantage of. Customizing the background of your channel, showcasing your other social networks and creating a custom header are just a few of the many ways to brand your presence on YouTube.
Inserting the year into your title and description can also enhance CTR. Dates help prove that your content is still relevant or that it has been updated to match changing viewer intent. Instead of “How to turn every blog post into a high-traffic machine,” try “The 2018 guide to turning every blog post into a high-traffic machine” or “How to turn every blog post into a high-traffic machine in 2018.”
Your suggested searches may include "clothes haul," "clothes hacks," "clothes diy," or "clothes shopping." That means people are searching for those terms, but it doesn't mean that you should add all of them. Only add the relevant search terms, or YouTube might dock you in their results or even remove your video completely. Same goes for adding tags into descriptions, which YouTube calls tag-stuffing.
You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.

Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.
If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
While most LinkedIn groups will allow you to post your content, it is important to establish yourself as an active group member before being too overt with your marketing efforts. If you don’t, you’re in danger of being put in the dreaded SPAM file. So beware, most groups have a policy regarding SPAM or over-posting commercial offers. So, it is wise to spend time and effort earning the trust of the members, otherwise, it’s unlikely they are going to give you the time of day.

When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase.


“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlists allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered.”

Well, that is a lot of content. All your features, all your characteristics, all the hidden fact and everything about your company could become thousands of words and no one probably will like to read that. But when you convert it to a minute or two-minute video, everyone probably will like what they are seeing, and it will become the bridge between you and your target audience for that trust.
Niche-specific challenges: It’s relatively easy to create content for the “tech how-to” niche (like “how to install Windows” or “how to use WinRar) - you just need a screencasting software and a microphone. For niches like DIY plumbing, however, you need significant time, energy and skills. This often compels marketers to flood the easier niches, increasing competition.
Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
This is a social media platform basically, but this could be in the list of your video marketing platforms for two reasons. The first is that it is one of the most visited sites in the world, and it can make you reach your target audience easily regardless of what industry or domain you are working in. The second reason is that you can post a video easily on this platform.
Ah, the video ad. The bedrock, cornerstone, mainstay of your video marketing arsenal. If you think of the online version of a television commercial, that’s what your video ad is!  Video advertising is here and it isn’t planning on going away anytime soon. Digital video and mobile video advertising are precisely what every company needs in order to get its brand name and products noticed by consumers.
Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.

Also, the playlist bar automatically plays an entire playlist once you begin watching one of the videos from the selection, which provides another opportunity for more than one of your videos to be played in front of a user who you’ve already gotten the attention of. This feature doesn’t come off as abrasive because it’s very easy for a user to stop, play, pause, skip or return to your YouTube channel by interacting with the playlist bar at the bottom of the browser at anytime.

When selecting music for your video, first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic.


This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.

After the induction of digital mediums, we have seen that each of the marketing strategy and plan one thing is integral, and that is video marketing. Including videos has become a part of marketing plans that is non-negligible. It could be either social media video animation, product video, teaser or even an explainer video. These videos have become the base of advertising. We see these on TV, digital mediums, social media platforms and even more.
Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign. 
All of these benefits get you to one thing, and that is traffic. Videos drive 74% of the traffic in contemporary times. Bringing the attraction and amazing call to actions can get the viewers to be converted into traffic on your website. Even the emails that are subjected to the word video in it get a 19% increase in open rates. This is how a video increases the traffic for your site.
The kind of content that is used the most in marketing is written content. This includes articles, blogs and other posts that include something written. This is the kind of content that is attached the most with content marketing. The best tool for this kind of content are words, and they are used for marketing, promoting and bringing the brand closer to the target market.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Like anything else, it’s hard to know what success looks like if you don’t have goals to meet. Your goals will help dictate which platform to begin your video marketing efforts. Facebook, for example, is built for engagement and conversions and Twitter is best used to start a conversation and drive traffic to external sites. When creating your video marketing strategy, consider both the goal of the campaign and the best uses of the platform you’re distributing on.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
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