You should focus on targeting one goal per video (as we talk about here). Some of the most common video goals are to increase brand awareness, views, clicks, or inbound links or social shares. Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
You can easily choose from still images pulled directly from your video, or you can design a unique thumbnail with your preferred photo editing tool. Whichever you choose, pick an image that is attractive and indicative of what the video is about. SciShow's channel offers an example of a great combination of clear and concise text and visually interesting imagery.
Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.
YouTube provides you with a way to feature some of your other videos on every video being watched. It’s a bit like free advertising for all your other content. The best part is, you can decided which video(s) to highlight—whether it’s a specific video, playlist or your latest video. YouTube also allows you to decide at which point the featured content should appear.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
Promotional videos are specifically created to, well, promote. This can be for an upcoming event such as a big holiday sale or a new product launch coming soon. Promotional videos are effective ways to create interest around a product or event and bring the buzz. While some video types are evergreen, promotional videos are usually specifically targeted at a product feature or event which may have a timeframe attached to it.
The kind of content that is used the most in marketing is written content. This includes articles, blogs and other posts that include something written. This is the kind of content that is attached the most with content marketing. The best tool for this kind of content are words, and they are used for marketing, promoting and bringing the brand closer to the target market.
When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Lastly, a 1-hour video is capable of receiving only one instance of comments, likes and subscribes. But breaking that 1-hour video into six 10-minute chunks means you get six separate opportunities to entice viewers, gather comments and encourage subscriptions. This optimization model empowers you to compile data and review metrics on a more specific scale, which should permit you to better customize videos in the future.
Technology has become so advanced that even with your voice, you can make anything to happen. Alexa, Siri, and such other devices can make you work through this, and this is what the next kind of content is. People now usually search for things through the same and expect the same to be given to them in writing. This became the base for the induction of audio content in the world of content marketing.
A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
The most used device in the world currently is a mobile phone. Possibly there is everyone in the world with mobile now. One fact to mention here is that reading big long paragraphs on a mobile screen becomes frustrating, and thus video and mobile go hand in hand. 90 percent of people watch videos on their mobile. The interest of viewers increases when a video is fit for a mobile screen. This is another idea that a business can easily reach their target audience and the number of users that view your content and ads could be increased when you use videos as the mediums.
“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlists allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered.”