Obviously the more you can budget, the greater your reach. But, you can’t just upload your content, throw in some money and then “set it and forget it.” It’s essential to keep an eye on which ads do better so you can grasp an idea of what your audience wants to adjust your bids accordingly in real-time. Keeping a social media scorecard is a great way to keep track of your efforts and make sure that they are worth your resources.
Below this, include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. Add a default channel description that includes links to your social channels, video credits, and video-specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 
When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).

Whether it's daily, weekly, or somewhere in between, having a regular upload schedule and communicating that schedule with your audience will give them something to anticipate, creating a dedicated subscriber base. Think about it this way: Would you watch your favorite TV show if you had no idea when the next episode would air? Probably not—too much hassle. YouTube viewers act the same way: If they know what's coming up, they'll tune in.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.

Time spent watching a video is part of YouTube's algorithm. So if your title, tags, description, thumbnail, or category are misleading, it's unlikely that someone who clicks on your video will watch it for very long—once they realize it's not what they were looking for. If people only watch your videos for a few seconds at a time, the algorithm will notice and will demote your video in results.

Sales reps aren’t always available to chat with all of their leads via live video at a moment’s notice. But that doesn’t mean, as a rep, that you can’t show your face and make your presence known by sending short, personalized videos to the leads you’re most interested in talking to. Even if your leads live in a different hemisphere, you can make a connection that feels human and personal and address issues and challenges that are specific to them.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
Every single brand has a different commission rate. So Amazon’s will go up to 10% depending on how many products you sell in a month. But some brands will only do 5%, and some will do 50. Some will do 20. So you’ll have to look in the terms and conditions of that advertiser to see what kind of commission they get and whether you want to work with them or not.
There are many options for editing tools and software. Depending on your operating system, your computer may come with free editing software such as iMovie or Windows Movie Maker. These programs provide basic editing tools, like the ability to cut clips together, add titles, and add limited effects and color correction. There are also higher end, more expensive options such as Final Cut Pro X or Adobe Premiere CC, which offer an array of editing tools. YouTube even has its own online editing platform you can use to compile your clips and edit together your video. 
Many YouTube channels have a custom background as a testament that this is the official YouTube presence of their brand. CHOW.com’s background is simple, high quality and highlighting what they do best, food. Making sure to incorporate those three tactics in creating your own YouTube background is vital. Here’s a link to download your own YouTube Photoshop Template for getting started with your own YouTube channel design with the proper dimensions courtesy of Line25.
Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.

Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
As a master of arts and crafts, playing with colors and designs is the passion that I have carried since childhood. But what is important is to carry that passion when you grow old and I have done the same. I am working as a professional animator currently and this field has inspired me from creativity to innovation and to bringing out the best colors and designs on the tech-canvas.
Ah, the video ad. The bedrock, cornerstone, mainstay of your video marketing arsenal. If you think of the online version of a television commercial, that’s what your video ad is!  Video advertising is here and it isn’t planning on going away anytime soon. Digital video and mobile video advertising are precisely what every company needs in order to get its brand name and products noticed by consumers.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location ... or you may need a new location for each scene. 

When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.

The implication is that keeping your webcam turned on for longer and spending more time communicating via video conferencing will increase your odds of closing a deal. But the research offers even more detailed advice than that. The top sales reps do more than just keep their webcams turned on — they spend more time showing their actual faces, as opposed to showing a presentation or product demo.


Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
Providing the right information in your video’s metadata ensures that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata — your content could be removed if you try to promote it with unrelated keywords. Check out the video below to learn more about optimizing your video for search.

To Increase Attraction: To create and increase attraction is what we tend to do with marketing. Marketing is mostly done in order to attract new customers with some creative and innovative ideas. With the increase of technological mediums in the world, the content has become important. With creative, interactive and innovative content can catch the attention and attraction of the customers. Not only this but if you create an app like Instagram or maybe like Facebook, you will still need content to make things interactive. It is just that what kind of content you select will make an impact on how successful your campaigns become.
Product demonstrations are videos which show off your product in action. How does it work? What are the important features? These videos are important because in today’s online world it can be difficult for customers to truly bond with a product they can’t see directly. If they can’t see it, how can they get excited enough to end up on your website, or in your store?
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.

YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.

So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.

First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
Gong recently analyzed the audio and video of more than 100,000 sales meetings to understand the effect using a webcam has on closing deals. When comparing meetings that resulted in successful, closed/won deals to meetings that resulted in unsuccessful, closed/lost deals, they made a remarkable discovery: For the closed/won deals, webcams were used 41% more frequently throughout the sales cycle.
I became a full-time internet Entrepreneur in 2014 through lead generation. (Still My #1 Recommendation) A form of digital marketing for local businesses. I've also created 6-figure businesses with Amazon FBA, Shopify Dropshipping & Affiliate Marketing. I'm passionate about exploring the best ways to make money online. I've invested in numerous courses which I've done reviews of on this site. In 2019, I spoke on stage in Las Vegas in front of thousands about how to create passive income by ranking page 1 in Google & generating free traffic. Learn More.

Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
In this video, Sean Cannell from THiNK Media shares tips on how to optimize your YouTube channel. If you are wondering how to setup your YouTube channel page to make money or how to setup your YouTube channel homepage, check out this video. This YouTube channel tutorial will help beginners and YouTube pros! Watch this video now for tips on how to make a YouTube channel!
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
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