Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, but they also show up separately in search results. Creating playlists provides you with more discoverable content.
Niche-specific challenges: It’s relatively easy to create content for the “tech how-to” niche (like “how to install Windows” or “how to use WinRar) - you just need a screencasting software and a microphone. For niches like DIY plumbing, however, you need significant time, energy and skills. This often compels marketers to flood the easier niches, increasing competition.

You can easily choose from still images pulled directly from your video, or you can design a unique thumbnail with your preferred photo editing tool. Whichever you choose, pick an image that is attractive and indicative of what the video is about. SciShow's channel offers an example of a great combination of clear and concise text and visually interesting imagery.
Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.

Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.
Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.
Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility. For a worthwhile example of optimized metadata on YouTube, we’ll take a look at the Zappos YouTube channel.
Once you've taken care of these five main forms of metadata, there are many other customizations in the Creator Studio. You can access this by clicking on your channel icon and choosing "Creator Studio." The Creator Studio gives you a more detailed view of each of your videos, with options to add cards and end screens, translations and transcriptions, along with various tools to personalize your channel, interact with your audience, view analytics, and more.

The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
The spotlight annotation acts similarly to the note annotation in that it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Therefore, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.

Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, but they also show up separately in search results. Creating playlists provides you with more discoverable content.


Without doing anything else, video content already gives an advantage in the competitive world of SEO. Multimedia content such as video has a greater chance of being shared across the web than other forms of content simply due to consumer interest. As a result, when you create marketing videos, you’re improving the chances that your content will reach a greater audience and thus increasing the authority of your page – which Google looks at quite seriously. 
The implication is that keeping your webcam turned on for longer and spending more time communicating via video conferencing will increase your odds of closing a deal. But the research offers even more detailed advice than that. The top sales reps do more than just keep their webcams turned on — they spend more time showing their actual faces, as opposed to showing a presentation or product demo.

Since Facebook allows you to set your own ad budget, many brands choose to run multiple ads at the same time. When you run two or more ads that have the same purpose but with slight variations, that’s called A/B testing or “split testing.” Which means if you are one of those people who can never decide between two ideas- your dreams have been answered.
The fact has already been mentioned that making videos is a task that is neither easy, nor it is cheap but surely what comes easy won’t last long, and this exactly is the case for video marketing. Great ROI is an additional benefit alongside all of the above-mentioned benefits. Although each of the above-mentioned benefits comes together to increase the ROI still you can count ROI as a major benefit of video marketing.
Video marketing is not just about bringing the best and amazing graphics to the world and making all the visual efforts in it, but more importantly, it is about what content you bring out through your amazing and aesthetic visual skills. The first section of this post discussed how content is the king of any kind of marketing, and this is what you have a bear at first. You have to be creative and innovative in creating your storyline and content. Overcoming the content mediocrity is the first step to the success of video marketing.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
Regardless of where you’re posting or how you’re using them, you want to hook your audience fast. In most cases, you have about 2-3 seconds to hook the viewer and pique their interest. Make sure that at the very beginning of your video you offer something that will intrigue the viewer to continue watching, aka the “hook”. Otherwise, they will scroll on past to the next thing in their newsfeed.
Support videos help answer common questions about your product or service; explain how to use certain functions, or address common customer issues. Not only are these videos helpful, but they also convey that you’re a business which supports its products and is transparent is helping users. A great example of the reach of support videos is IKEA, which has benefited hugely by sharing videos demonstrating how to put together a range of its furniture line.
Money makes the world go round, so it isn’t a surprise that cost is a central consideration for any marketing strategy. Define what’s your video marketing budget and what you are willing to spend on each component. Use your marketing dollars wisely and invest in cost-efficient tools like Promo.com’s video creation tool to execute the videos optimized for every social channel. Then set a budget for each platform and adjust as you see your return on investment.

 Facebook is the quintessential social media network ‘the wonder boy’ and it’s one where most businesses find the greatest success. 80% of all internet users are using Facebook and it’s becoming increasingly video-driven. In addition, social media is one of the least expensive forms of advertising available and Facebook might have the best return of any platform. It boasts more active users than any other social network and its ad targeting features are second to none. It can also be a community for your brand to interact both with each other and with you. Watch people comment, like and tag your videos and get ready to up the interaction back, heart emojis at the ready.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
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