You can make money on YouTube by doing affiliate marketing, which is including links to products you review and use in your videos that will track a purchase. If someone makes a purchase using your affiliate link, you receive a small commission for the sale. Melea is an expert in affiliate marketing and joins us to give us some tips for how to make money on YouTube with affiliate links.
Channel optimization, much like video optimization, means optimizing for the algorithm and the audience. You need to use keywords, metadata, and other best practices to perform better in search and suggested videos. You also need to create a viewing experience that rewards continued viewing and makes the channel appealing to the viewer right off the bat.
“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlists allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered.”
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
Survey your followers. You may have a big email list of fans who may not yet be customers. Use a simple tool like Polldaddy or SurveyMonkey to ask your followers one question: What challenge would you like us to help you solve? Gini Dietrich, CEO of Arment Dietrich and lead blogger at Spin Sucks, has some great advice on surveying your audience in this episode of The Actionable Marketing Podcast.
Once you've taken care of these five main forms of metadata, there are many other customizations in the Creator Studio. You can access this by clicking on your channel icon and choosing "Creator Studio." The Creator Studio gives you a more detailed view of each of your videos, with options to add cards and end screens, translations and transcriptions, along with various tools to personalize your channel, interact with your audience, view analytics, and more.
Time spent watching a video is part of YouTube's algorithm. So if your title, tags, description, thumbnail, or category are misleading, it's unlikely that someone who clicks on your video will watch it for very long—once they realize it's not what they were looking for. If people only watch your videos for a few seconds at a time, the algorithm will notice and will demote your video in results.
You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
In an ideal world, the best way to do it would be to upload and send your entire video in the body of your email. But, while you can probably embed a video using HTML, most email platforms have made viewing this video format directly in an email nearly impossible. The better way to ensure that all of your subscribers can view your video is to do something like this:
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
The world has gone far in influencer marketing as well, and now vloggers could be your source of promotion in contemporary times. You can get these vloggers on board to promote and market your products and even company. Through this, you can buy their fan following and promote your products amongst them through the same. Vlogging is a matter of creating amazing stories of those influencers and integrating your product in the same.
A video is super easy to consume. Since life has become busier and people have lesser time to go through the content, thus, giving them a video can make the maximum chances of people viewing your content. Thus, using video as a medium of expression could be beneficial. You can even target the laziest buyers with this strategy. But make sure to deliver something amazing and something standout.
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
When it comes to video marketing, the same rules apply. While you shouldn’t copy your competition’s ads (please don’t) you should take note of their content and see how it resonates with their audience. Are they getting a lot of likes and shares? Why is that? What social platforms are they most active on? What is the key messaging and paint point they are answering? How frequently are they sharing new content?